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8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.Nowadays, online is where everyone’s at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website which will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it’s easy for a business website to get lost or rank so low in the SERPs, that the chances of searchers to find the website are seriously diminished.Since, paying a search engine to place your business website at the top of its list doesn’t come cheap, the next best thing one can do is to use search engine optimization or SEO techniques to increase the clicks to the website and help it work its way up the search engine’s results page.Why You Should Hire a SEO Agency?Optimizing a website for a search engine can be not only a tough, but also costly process, mainly because there is just too many business websites competing for the coveted number one spot on the page rank, by using the exact same keywords.While businesses can opt to do their own SEO, hiring a SEO agency that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies.The growing demand for SEO services has lead to a mushrooming of many a great number of SEO agencies fulfilling their business objective, which has lead many businesses seeking SEO services asking the question, “how do we find the best SEO service provider?”Obviously, all those searching for SEO agencies will have to make their selection by passing SEO companies through careful and meticulous scrutiny, in order for them to get the best in search engine optimization for their business website.Benefits of Using SEOOne of the most obvious advantages of using the services of SEO agencies is their ability to enhance the visibility of a business website, but that being said, business owners also raise concerns on affordability, which can only be analyzed when businesses know the benefits of using the services of SEO agencies. In more ways than one, the following are some of the benefits of using search engine optimization services, especially the right ones, which can allow businesses to enjoy the following advantages.Target TrafficWhile businesses embark on an SEO marketing campaign, they should realize that an entire marketing campaign can fall flat on its face if a business is unable to reach the masses, that is, their target audience. It doesn’t really matter whether your business website is attracting hundreds of clicks per day, if those visits are not from your intended target demographic, you will only be seeing them spending time on your website without actually buying anything, which is really the opposite of your marketing intentions.Get a Well-Made Business WebsiteEven though, search engine optimization is necessary for businesses to compete with one another online, the importance of the website design cannot be undermined. While hiring the services of a good SEO agency can get you good marketing copy for your website and an effective use of the related keywords, having a brilliantly designed website will help a lot when it comes to attracting people and even the search engines to your website. This is true because search engines always take into account different aspects of usability and the overall layout of the business website.Cost EffectivenessThe fact of the matter remains that while using radio and TV advertisements can be an effective means of marketing a business’s product or service, it still is very expensive, especially for start-up businesses. By taking their marketing needs online and hiring the services of an experienced SEO agency, a business is able to reach thousands, or even millions of people which they would have not been able to otherwise.Using SEO Best PracticesHiring an experienced SEO agency will allow you to get information on the various techniques they have adopted in their SEO tactics. Hiring a SEO agency that has been in the game for a while will also provide you with the added advantage of not having to worry about them using any SEO techniques while working on your business website.Hiring experienced SEO experts will ensure that your website climbs the search engine ranks without using any illegal practices or short cuts that could produce short term spikes in the website’s ranking, but eventually lead to your website having to pay penalties.Access to Latest SEO TechniquesNeedless to say the field of SEO is constantly evolving, which means that it is important for businesses to stay abreast on all the latest SEO techniques that can help them stay in the game. That being said, businesses usually have little or no time to keep up with the latest developments in SEO techniques. However, an agency providing SEO services is all about being proactive in keeping up-to-date with the latest search engine news and changes in SEO techniques.Cutting-Edge ToolsKeeping in mind the last point, SEO agencies are fluent in navigating through a wide range of online marketing tools that helps increase the value of your marketing strategy. Whether it’s using web analytics for carrying out research or conversion tools that monitor and report the usage of important keywords, SEO agencies know how and where to get the information they need to save time and reduce your in-house cost.Comprehensive SEO KnowledgeAs mentioned earlier, SEO agencies are usually the most qualified in dealing with various verticals of online marketing, mainly due to the nature of their work. Therefore, an SEO agency is able to solve a multitude of problems which a business simply cannot handle by itself. An SEO agency can work together with a business to provide an added perspective, when it comes to understanding and developing marketing strategies for different sectors and various types of business websites.Bottom LineLastly, search engines like Google realize all too well that websites that don’t add value to a searcher’s experience on the internet are not worth a mention in their index. Furthermore, in some cases Google might also decide to drop your website from the SERPs altogether if you’ve used spam to get a higher page ranking.The two main goals of SEO agencies who develop marketing strategies to push your product or service online, is to make sure online content is interesting and no techniques have been used for obtaining your goals. So, are SEO agencies worth it? Absolutely!

Nowadays, the user experience delivered by a software application determines its popularity and profitability. The user experience delivered by an application depends on its accessibility, functionality, performance, usability, and security across various devices and platforms. Hence, it becomes essential for enterprises to focus on the quality and user experience of their applications throughout the software development lifecycle.Many enterprises nowadays implement formal software testing strategy to launch a high quality software application. Also, many businesses nowadays test the software continuously and under real user conditions. But several entrepreneurs still do not realize the importance of testing in the software development lifecycle, and the benefits of testing the software early and continuously. They are still sceptical about the benefits of software testing and believe several software testing myths.Decoding 7 Common Myths about Software Testing 1) Testing Increases a Software Application’s Time to MarketWhile developing a new software application, enterprises explore ways to beat completion by reducing its time to market. The QA professionals have to invest both time and effort to evaluate the software’s quality under varying conditions and according to predefined requirements. That is why; many businesses believe that the software testing process increases the product’s time to market. But each enterprise has several options to get its software tested elaborately without increasing its time to market. A business can easily reduce testing time by automating various testing activities. Also, it can implement agile methodology to unify the coding and testing process seamlessly.2) Testing Increases Software Development CostAn enterprise has to deploy skilled testers and invest in robust test automation tools to evaluate the quality of the software comprehensively. That is why; many entrepreneurs believe that software testing increases software development cost significantly. But an enterprise can reduce software testing cost in a number of ways. It can opt for open source and free test automation tools to reduce both testing time and cost. Also, the software testing results will help the business to generate more revenue by launching a high quality software application, in addition to avoiding maintenance and correction cost.3) Test Automation Makes Manual Testing ObsoleteThe test automation tools help QA professionals to execute and repeat a variety of tests without putting extra time and effort. Hence, many enterprises explore ways to automate all testing activities. The entrepreneurs often ignore the shortcomings of various test automation tools. They forget the simple fact that test automation tools lack the capability to imagine and make decisions. Unlike human testers, the test automation tools cannot assess an application’s usability and user experience precisely. Nowadays, a software application must deliver optimal user experience to become popular and profitable. Hence, an enterprise must combine human testers and test automation tools to assess the quality of its software more precisely.4) Elaborate Testing Makes an Application FlawlessWhile testing a software application, testers perform a variety of tests to evaluate its accessibility, functionality, performance, usability, security, and user experience. They even identify and repair all defects and performance issues in the software before its release. The test results also help enterprises to decide if the software meets all predefined requirements. But the user experience delivered by an application may differ according to user conditions and environments. The testers cannot identify all bugs or defects in an application despite performing and repeating many tests. Hence, the business must be prepared to get the bugs or issues found in the application after its release.5) Developers are not required to Test the SoftwareAn enterprise must deploy skilled QA professionals to get the quality of its software assesses thoroughly and effectively. But it can always accelerate the software testing process by making the programmers and testers work together. The developers can further assess the quality of application code by performing unit testing and integration testing throughout the coding process. Likewise, they must perform sanity testing to ensure that the software is functioning according to predefined requirements. Agile methodology further requires enterprises to unify software development and testing activities to deliver high quality software applications. The project management approach requires businesses to test the software continuously by a team consisting both programmers and testers.6) Testing Process Commences after Software Development ProcessThe conventional waterfall model allows business to start the software testing process after completing the software development process. But the conventional software testing model does not meet the requirements of complex and cross-platform software applications. A steady increase is being noted in the number of enterprises switching from waterfall models to agile methodology and DevOps. As mentioned earlier, agile methodology required businesses to test the software continuously, along with making the programmers and testers work as a single team. Likewise, DevOps requires businesses to unify software development, testing, and deployment processes. Hence, the testers nowadays start testing an application from the initial phase of the software development lifecycle.7) No Need to Deploy Skilled Software TestersMany entrepreneurs still believe that the only task of a testing professional is to find bugs or defects in an application. The even do not consider software testing requires skill and creativity. The misconception often makes businesses get their software tested by random people. An enterprise can involve real users in the software testing process to assess the application’s usability and user experience more effectively. But it must deploy skilled testers to get the software evaluated under varying user conditions and environments. The skilled testers understand how to identify the defects and performance issues in the software by creating many test scenarios. The even produce elaborate test results to facilitate the decision making process.Most enterprises nowadays want to generate more revenue by launching software applications that deliver optimal user experience. Hence, they implement formal software QA testing strategy to launch an application without any critical defects or performance issues. Likewise, many enterprises even implement agile methodology or DevOps to evaluate the application throughout the software development lifecycle. An entrepreneur can always gather information and quantitative data from various sources to verify these common software testing myths and misconceptions.